Tuesday, 05 April 2011 20:27
Gainesville Fashion Week is bigger than ever this year, with two days of runway shows at a brand-new venue, Villa East. GFW models will hit the runway both Thursday (April 7) and Saturday (April 9) at 301 N. Main Street, plus another showing at Friday’s Gala for the Arts at Jolie (6 W. University Ave.). Here’s a cheat sheet to keep up with the shows, trends and emerging artists.
By Melissa Pender
7PM The 1 Oz. Project
The one ounce project, created by GFW producer Albert Coronel, is a line of graphic tees and will kick off this season's series of runway shows. This is is his second year showing the project.
7:30PM Mesh Boutique
Muna Shadeed, owner
201 SE 2nd Ave
Mesh Boutique rocked the runway last year at GFW with their feminine spring/summer line that highlighted ruffles, chiffon and bustier tops. This year’s collection offers a variety of mix-and-match pieces and brands that “mesh” together in the hopes of allowing you to wear one broutfit from morning to evening.
Editor’s Tip: Mesh Boutique also has an extensive line of accessories.
8:00PM Viscosity Vintage
Viscosity Vintage was created by five sisters—who love styling—to bring new life to recycled pieces. Their signature is finding unique thrifted and vintage pieces, especially prints, old-style blazers and vintage pumps.
Look out for: the “Laundry Day” line, which combines unconventional pieces to create a “thrown-together” style
Sneak Peek: wearviscosity.com/lookbook
8:30PM Emerging designers
Francine Elizabeth creates clothing, weavings and jewelry from existing materials. Look for carefree cotton dresses, silk eveningwear, and stone, crystal and pearl jewelry.
Nikera Clothing, headlined by Nicholette Moore, “marries” fashion with music by making artists the face of their collections. She has created a line for the young urban sophisticate that’s heavy on brights and baby-doll silhouettes paired with combat boots and sneakers, inspired by the 1950s. “We incorporated the full skirts and floral prints remixed with tons of bold colors.”
For Jafari │Jahaghi, Megan Jafari-Jahagin’s GFW collection is entitled “Dreams” and represents her love of “all things beautiful.” She specializes in Oscar-worthy gowns and uses turquoise hues for red-carpet glamour—but only realized her fashion abilities after creating an Indian costume for her son.
9PM Sui Generis
Paul Marji, visionary
The designers behind Sui Generis restyle clothing and accessories from local thrift stores to reinvent trends from different eras.
What it means: Sui Generis is a Latin expression that denotes a unique idea that can’t be expressed in a wider concept.
Insider quote: GFW’s Melanie Ling on Sui Generis: “Repurposing of the wardrobe.”
9:30PM Zella Machado Swimwear
Bruna Santana, designer
When Bruna moved to Miami from Brazil, she brought her innovative swimwear with her and worked with her grandmother, Zella Machado, to build a line she calls “Femenina.” Expect swimwear that combines bright colors, Brazilian style and cutting-edge trends for a flattering cut.
Jacquelyn Brooks, designer/owner, 1636 W University Ave
After receiving a bachelor’s in Apparel Design and Technology, Brooks returned home to Gainesville to start her own label and design studio where she designs bridal gowns, prom dresses, competition gowns and other formal wear.
Insider secret: Brooks also designs a line of high-fashion pieces for dogs.
NEXT UP: SATURDAY